Park Associati

Listening, intuition and experimentation are the trademarks of the design culture of Park Associati - the architectural practice founded in Milan in 2000 by Filippo Pagliani and Michele Rossi. The objective of Park Associati's work is to give form to a vision, by interpreting and synthesising the variables at stake, specific to each project. While listening to the concrete elements dictated by regulations and budget constraints, climatic or environmental conditions, attention is also paid to the intangible and concealed dimensions: the clients' identity values, the users' wishes and requirements, the urban, social, and political context. Intuition brings quality to all the projects of the studio. The creative twist always accompanies the analytical process to decipher complexity, adding value to the design intervention. Experimentation with languages technologies, and the collaboration with other disciplines, lead Park Associati to tackle the most diverse projects with a broad spectrum of interventions, ranging from urban planning to design. The practice proposes specific and rigorous projects, without losing sight of the compositional and aesthetic aspects. An important field for Park Associati’s work deals with the world of Headquarters, designed to be the companies’ home and welcome their identity values. Daring buildings, such as the Salewa Headquarters in Bolzano and Luxottica and Nestlé in Milan, are characterised by an ever-changing and characterful stylistic line that also reflects the open, wide-ranging and scientific creative process. The utmost attention to detail and innovation in materials, forms and functions characterise The Cube and Priceless travelling restaurants, as well as Park Associati’s retail projects: from the multifunctional spaces for the Japanese brand Tenoha to the Hermès store in Rome or the Brioni’s worldwide. Park Associati is fascinated by hybrid solutions and has experience on the design of new alternative residential forms, in particular related to student housing. Urban regeneration and the retrofitting of historic and Modernist buildings are other key themes for the practice. Bearing witness to this approach in Milan are the restorations of La Serenissima and Gioiaotto, the recent conservative intervention in Piazza Cordusio, and the complete refurbishment of the new Engie Headquarters and the Urban Cube office building in the Bicocca former industrial area. In the field of masterplans, the studio has been working on the renewal of the Catania Waterfront, on the sensitive area adjacent to Milan Expo2015, and the redevelopment of Rozzano in Southern Milan. Park Associati are always keen to explore new fields in order to face, in their personal way, the challenges and the complexity of contemporary architecture. Filippo Pagliani Filippo Pagliani is a partner and co-founder of Park Associati studio. Graduated in Architecture at the Politecnico Milano, Filippo constantly deals with the process and quality of projects in close contact with work teams, in a constructive and fruitful dialogue. Besides his professional activity, Filippo is involved since 1996 as a teacher at Politecnico Milano, School of Construction Engineering/Architecture and from 2013 as visiting professor of the Architectural Design course. Filippo is engaged on a regular basis as a lecturer on issues related to architecture, urban design environment. Michele Rossi Michele Rossi is a partner and co-founder of Park Associati. He graduated in Architecture at Politecnico Milano, and since 1999 has been teaching architecture at St. Martin School of Art in London and later at Politecnico Milano, whereby he collaborates also as a member of the Board of Advisors. In addition to follow the projects’ development along with the working team development projects, Michele is the referent for the internal organization of the practice: managing human resources, administration, technological innovation. Michele is regularly engaged as a lecturer on issues related to to urban regeneration and interior design.

Architecture and design